Strategic UX That
Drives Results
Strategic UX That
Drives Results
A collection of product design work spanning SaaS, personalization, and identity, grounded in user research and focused on solving real business challenges.
A collection of product design work spanning SaaS, personalization, and identity, grounded in user research and focused on solving real business challenges.
Sales Lift
From targeted landing page optimization efforts across B2B segments.
Sales Lift
From targeted landing page optimization efforts across B2B segments.
Sales Lift
From targeted landing page optimization efforts across B2B segments.
Sales Lift
From targeted landing page optimization efforts across B2B segments.
Users Engaged
Adopted new tools post-redesign of the personalized homepage.
Users Engaged
Adopted new tools post-redesign of the personalized homepage.
Users Engaged
Adopted new tools post-redesign of the personalized homepage.
Users Engaged
Adopted new tools post-redesign of the personalized homepage.
Insight Views
Accessed M&A content via enhanced homepage information architecture.
Insight Views
Accessed M&A content via enhanced homepage information architecture.
Insight Views
Accessed M&A content via enhanced homepage information architecture.
Insight Views
Accessed M&A content via enhanced homepage information architecture.
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Datasite
Driving Discovery of Apps, Insights, and Features
Replaced the Projects-only entry point with Datasite’s first homepage to improve discovery across apps, insights, and features.
Feature Engagements
Feature Engagements
New Visitors
Design System
UX Research
Enterprise SaaS
View Case Study
Datasite
Driving Discovery of Apps, Insights, and Features
Replaced the Projects-only entry point with Datasite’s first homepage to improve discovery across apps, insights, and features.
Feature Engagements
Feature Engagements
New Visitors
Design System
UX Research
Enterprise SaaS
View Case Study
Datasite
Driving Discovery of Apps, Insights, and Features
Replaced the Projects-only entry point with Datasite’s first homepage to improve discovery across apps, insights, and features.
Feature Engagements
Feature Engagements
New Visitors
Design System
UX Research
Enterprise SaaS
View Case Study
Datasite
Driving Discovery of Apps, Insights, and Features
Replaced the Projects-only entry point with Datasite’s first homepage to improve discovery across apps, insights, and features.
Feature Engagements
Feature Engagements
New Visitors
Design System
UX Research
Enterprise SaaS
View Case Study
Datasite
Improving Paid Search Conversion with Reusable Landing Pages
Clarified Datasite’s value proposition and delivery, validated via A/B/n, then standardized as a reusable paid search template.
SALs vs Forecast
SALs vs Forecast
Page Views vs Forecast
Conversion Optimization
Experimentation
Enterprise SaaS
View Case Study
Datasite
Improving Paid Search Conversion with Reusable Landing Pages
Clarified Datasite’s value proposition and delivery, validated via A/B/n, then standardized as a reusable paid search template.
SALs vs Forecast
SALs vs Forecast
Page Views vs Forecast
Conversion Optimization
Experimentation
Enterprise SaaS
View Case Study
Datasite
Improving Paid Search Conversion with Reusable Landing Pages
Clarified Datasite’s value proposition and delivery, validated via A/B/n, then standardized as a reusable paid search template.
SALs vs Forecast
SALs vs Forecast
Page Views vs Forecast
Conversion Optimization
Experimentation
Enterprise SaaS
View Case Study
Datasite
Improving Paid Search Conversion with Reusable Landing Pages
Clarified Datasite’s value proposition and delivery, validated via A/B/n, then standardized as a reusable paid search template.
SALs vs Forecast
SALs vs Forecast
Page Views vs Forecast
Conversion Optimization
Experimentation
Enterprise SaaS
View Case Study
Lifetouch
Reducing Drop-Off with a Clear Path to “View My Photos”
Redirected shoppers who landed on Schedule to the Shop site with a “View My Photos” banner, reducing drop-off and lifting revenue.
Site Traffic
Site Traffic
Revenue Increase
UX Research
Experimentation
Conversion Optimization
View Case Study
Lifetouch
Reducing Drop-Off with a Clear Path to “View My Photos”
Redirected shoppers who landed on Schedule to the Shop site with a “View My Photos” banner, reducing drop-off and lifting revenue.
Site Traffic
Site Traffic
Revenue Increase
UX Research
Experimentation
Conversion Optimization
View Case Study
Lifetouch
Reducing Drop-Off with a Clear Path to “View My Photos”
Redirected shoppers who landed on Schedule to the Shop site with a “View My Photos” banner, reducing drop-off and lifting revenue.
Site Traffic
Site Traffic
Revenue Increase
UX Research
Experimentation
Conversion Optimization
View Case Study
Lifetouch
Reducing Drop-Off with a Clear Path to “View My Photos”
Redirected shoppers who landed on Schedule to the Shop site with a “View My Photos” banner, reducing drop-off and lifting revenue.
Site Traffic
Site Traffic
Revenue Increase
UX Research
Experimentation
Conversion Optimization
View Case Study
Testimonials
Testimonials
Testimonials
What People Say
The Datasite homepage was specifically noticed and applauded at our board dinner last night. And how clever we were to introduce MergerLinks league tables by the homepage experience… Got a real good shout from our chairman, which was pretty cool in front of the founder of Capvest
Doug Cullen, Chief Product Officer at Datasite
The Datasite homepage was specifically noticed and applauded at our board dinner last night. And how clever we were to introduce MergerLinks league tables by the homepage experience… Got a real good shout from our chairman, which was pretty cool in front of the founder of Capvest
Doug Cullen, Chief Product Officer at Datasite
The Datasite homepage was specifically noticed and applauded at our board dinner last night. And how clever we were to introduce MergerLinks league tables by the homepage experience… Got a real good shout from our chairman, which was pretty cool in front of the founder of Capvest
Doug Cullen, Chief Product Officer at Datasite
The Datasite homepage was specifically noticed and applauded at our board dinner last night. And how clever we were to introduce MergerLinks league tables by the homepage experience… Got a real good shout from our chairman, which was pretty cool in front of the founder of Capvest
Doug Cullen, Chief Product Officer at Datasite
Ready to Make an
Impact
With over 8 years of experience connecting business strategy and user-centered design, I solve complex problems and deliver results that move the business forward.
Praised by cross-functional partners for collaboration and clarity.
Looking for a strategic
designer? Let’s connect
marap844@gmail.com
Mara Pederson, All Right Reserved
Looking for a strategic
designer? Let’s connect
marap844@gmail.com
Mara Pederson, All Right Reserved
Looking for a strategic
designer? Let’s connect
marap844@gmail.com
Mara Pederson, All Right Reserved
Looking for a strategic
designer? Let’s connect
marap844@gmail.com
Mara Pederson, All Right Reserved