Strategic UX That
Drives Results
Strategic UX That
Drives Results
A collection of product design work spanning SaaS, personalization, and identity, grounded in user research and focused on solving real business challenges.
A collection of product design work spanning SaaS, personalization, and identity, grounded in user research and focused on solving real business challenges.
Sales Lift
From targeted landing page optimization efforts across B2B segments.
Sales Lift
From targeted landing page optimization efforts across B2B segments.
Sales Lift
From targeted landing page optimization efforts across B2B segments.
Sales Lift
From targeted landing page optimization efforts across B2B segments.
Users Engaged
Adopted new tools post-redesign of the personalized homepage.
Users Engaged
Adopted new tools post-redesign of the personalized homepage.
Users Engaged
Adopted new tools post-redesign of the personalized homepage.
Users Engaged
Adopted new tools post-redesign of the personalized homepage.
Insight Views
Accessed M&A content via enhanced homepage information architecture.
Insight Views
Accessed M&A content via enhanced homepage information architecture.
Insight Views
Accessed M&A content via enhanced homepage information architecture.
Insight Views
Accessed M&A content via enhanced homepage information architecture.
Scroll to Explore
Homepage Launch (Datasite)
Designed and launched Datasite's first homepage to help users discover key projects and tools, driving 7,400+ feature engagements.
Design System
UX Research
Enterprise SaaS
2025
Homepage Launch (Datasite)
Designed and launched Datasite's first homepage to help users discover key projects and tools, driving 7,400+ feature engagements.
Design System
UX Research
Enterprise SaaS
2025
Homepage Launch (Datasite)
Designed and launched Datasite's first homepage to help users discover key projects and tools, driving 7,400+ feature engagements.
Design System
UX Research
Enterprise SaaS
2025
Homepage Launch (Datasite)
Designed and launched Datasite's first homepage to help users discover key projects and tools, driving 7,400+ feature engagements.
Design System
UX Research
Enterprise SaaS
2025
Landing Page Optimization (Datasite)
Designed and launched Datasite's first homepage to help users discover key projects and tools, driving 7,400+ feature engagements.
Product Designer
Design System
UX Research
2025
Landing Page Optimization (Datasite)
Designed and launched Datasite's first homepage to help users discover key projects and tools, driving 7,400+ feature engagements.
Product Designer
Design System
UX Research
2025
Landing Page Optimization (Datasite)
Designed and launched Datasite's first homepage to help users discover key projects and tools, driving 7,400+ feature engagements.
Product Designer
Design System
UX Research
2025
Landing Page Optimization (Datasite)
Designed and launched Datasite's first homepage to help users discover key projects and tools, driving 7,400+ feature engagements.
Product Designer
Design System
UX Research
2025
K–12 Photo Ordering Experience (Lifetouch)
Designed and launched Datasite's first homepage to help users discover key projects and tools, driving 7,400+ feature engagements.
Product Designer
Design System
UX Research
2025
K–12 Photo Ordering Experience (Lifetouch)
Designed and launched Datasite's first homepage to help users discover key projects and tools, driving 7,400+ feature engagements.
Product Designer
Design System
UX Research
2025
K–12 Photo Ordering Experience (Lifetouch)
Designed and launched Datasite's first homepage to help users discover key projects and tools, driving 7,400+ feature engagements.
Product Designer
Design System
UX Research
2025
K–12 Photo Ordering Experience (Lifetouch)
Designed and launched Datasite's first homepage to help users discover key projects and tools, driving 7,400+ feature engagements.
Product Designer
Design System
UX Research
2025
Testimonials
Testimonials
Testimonials
What People Say
The Datasite homepage was specifically noticed and applauded at our board dinner last night. And how clever we were to introduce MergerLinks league tables by the homepage experience… Got a real good shout from our chairman, which was pretty cool in front of the founder of Capvest
Doug Cullen, Chief Product Officer at Datasite
The Datasite homepage was specifically noticed and applauded at our board dinner last night. And how clever we were to introduce MergerLinks league tables by the homepage experience… Got a real good shout from our chairman, which was pretty cool in front of the founder of Capvest
Doug Cullen, Chief Product Officer at Datasite
The Datasite homepage was specifically noticed and applauded at our board dinner last night. And how clever we were to introduce MergerLinks league tables by the homepage experience… Got a real good shout from our chairman, which was pretty cool in front of the founder of Capvest
Doug Cullen, Chief Product Officer at Datasite
The Datasite homepage was specifically noticed and applauded at our board dinner last night. And how clever we were to introduce MergerLinks league tables by the homepage experience… Got a real good shout from our chairman, which was pretty cool in front of the founder of Capvest
Doug Cullen, Chief Product Officer at Datasite
Ready to Make an
Impact
With over 8 years of experience connecting business strategy and user-centered design, I solve complex problems and deliver results that move the business forward.
Praised by cross-functional partners for collaboration and clarity.
Looking for a strategic
designer? Let’s connect
marap844@gmail.com
Mara Pederson, All Right Reserved
Looking for a strategic
designer? Let’s connect
marap844@gmail.com
Mara Pederson, All Right Reserved
Looking for a strategic
designer? Let’s connect
marap844@gmail.com
Mara Pederson, All Right Reserved
Looking for a strategic
designer? Let’s connect
marap844@gmail.com
Mara Pederson, All Right Reserved